I work with founders and small teams to shape brand identities that feel considered and consistent.I help founders and team create intentional brand identities that are distinctly them both strategically and visually. The work covers positioning, visual language, and practical guidelines—enough structure to make daily decisions easier, without overcomplicating things. I’m interested in brands that value clarity and restraint over trends.
Deliverables typically include:
Brand positioning and messaging
Logo suite, color, typography, imagery, and layout principles
Brand guidelines (PDF + Figma)
Organized files and templates for handoff
The process is collaborative: clear direction early, focused rounds of feedback, and an emphasis on making the system usable for your team. If you’re starting a new brand or refining an existing one, share where you are and what you need—I’ll suggest a scope that fits.