Offline marketing refers to a marketing strategy in which a product is advertised through offline channels such as television commercials, radio ads, billboards, newspapers, flyers, and so on. There is no consideration for an online platform when doing offline marketing. When combined with complementary and well-designed digital campaigns, offline marketing strategies can have a significant impact. 

Offline Marketing Services

Magnifying the success of digital campaigns by filling the gaps in digital coverage through: improving brand awareness, getting the product/service attributes into your customers’ hands, and increasing sales. 

PRINT MEDIA

DIRECT MAIL

TELVISION

RADIO

BILLBOARDS

LIVE EVENTS

GUERILLA MARKETING

TELEMARKETING

Why  Offline Marketing?

Offline marketing assets and print collateral may be developed independently or in conjunction with the company’s digital marketing strategy. The possibilities are endless, with the ability to create highly tailored ideas that speak directly to your target audience. Offline marketing has virtually limitless creative possibilities.  Offline Marketing tactics and tool must be integrated with other marketing aspects; consistently messaging about the brand and its offerings – the same slogans and logos are used to build familiarity with customers. 

How Offline Marketing Plans are Developed 

Research

Getting to know all about the Market and where the brand stands:Conducting SWOT Analysis

Offerings

Channels

Positioning 

Target

Identifying targeted segments and developing personas – who is the brand trying to reach & how?

Set Objectives

Developing SMART Goals to match the top marketing goals with marketing efforts and what you plan to accomplish.

Get into Action

Armed with all previous steps, here comes the execution stage.