My firsthand experience in online sales through my Shopee Philippines business has provided invaluable insights into e-commerce strategies that drive business growth. Initially, I believed a large audience was essential for online success. However, I've learned that patience, perseverance, and hard work are crucial in both online and physical businesses. Online customers have high expectations, often seeking top-quality products at competitive prices. Discounts frequently influence online sales, unless the product is genuinely unique. Key elements such as product images, descriptions, videos, specifications, and exceptional customer service play pivotal roles. While satisfied customers might not always leave positive reviews, they promptly share negative experiences. Therefore, delivering on the promise of product quality remains paramount.