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How Does Amazon Seller Central Work?

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Amazon Seller Central is a one-stop shop of tools and resources that Amazon provides sellers on its e-commerce platform. It contains everything you’d need to manage your business, from inventory controls to data analytics, plus other features designed to help you scale your operations. 

To maximize what Amazon Seller Central can offer, you can find Amazon Seller Central consultants for hire on Guru, the top online freelance marketplace, to help you navigate through the functions and use them to improve your Amazon selling business.

What Is Amazon Seller Central?

Amazon Seller Central is the primary resource for everything related to selling on Amazon. It’s a dashboard that contains all the devices you need to manage your inventory, track your sales, and provide your customers with a great buying experience.

To access Amazon Seller Central, you must first register to be an Amazon seller. To do this, you simply sign up and then subscribe to a selling plan. 

The Individual selling plan is a pay-per-item scheme that’s suitable for small shops; you only pay Amazon a fee every time your product is purchased. The Professional selling plan, on the other hand, is a monthly subscription–this is the better choice for large enterprises because you only have to pay $39.99 a month, regardless of how much you sell.

Once you have an Amazon seller account, you can immediately access Amazon Seller Central.

Amazon Seller Central Versus Vendor Central

Both Seller Central and Vendor Central are portals through which Amazon businesses can manage their e-commerce presence on the platform. However, Seller Central is available for all sellers who register, while Vendor Central is an invite-only program. The latter is reserved for business owners (most often manufacturers and distributors) who are allowed to supply their products to Amazon in bulk as first-party suppliers. 

Many sellers who get invited to the vendor program start as regular sellers using Amazon Seller Central. They generate enough demand for Amazon to take notice and want to buy their products in large quantities, similar to how retail channels like Walmart or Target do. Businesses on Vendor Central are marked with the phrase “ships from and sold by Amazon” on their order pages.

What Can You Do on Amazon Seller Central?

Here are some of the things that you can do on Amazon Seller Central:

List New Products

Amazon Seller Central is where you can add products to sell on Amazon. Knowing how to upload products on Amazon Seller Central is basic knowledge, which you can master with the help of Amazon Seller Center consultants on Guru. You can add offers to existing listings, create new products, or upload items in bulk, then oversee and edit the details on your dashboard as needed.

Manage Inventory

You can prepare your products for sale on Amazon Seller Central. After listing them, you can use the platform to source the items, manage their storage, and track their movement. Amazon also offers Fulfillment by Amazon (FBA), a service that outsources the fulfillment process to the company, which takes out a lot of the manual labor that comes with fulfilling orders.

Track Payments

You can add your payment details on Amazon Seller Central to ensure that every penny you earn goes straight to your wallet and that any fees that need to be paid are taken care of. You can also manage returns and refunds right on the portal.

Generate Business Reports

Amazon Seller Central gives you access to data and analytics that can give you valuable insights into your business and help you improve your operations. You can download payment, business, and tax reports, as well as other custom reports based on what you want to know. You can also check out the Amazon Selling Coach, which gives recommendations on new profit opportunities.

Create Ads

Much like any other business, an Amazon shop will need marketing and promotions to forward its brand and products. Amazon Seller Central is equipped with tools that let you create high-powered product listings, offer special deals and coupons, and manage pay-per-click (PPC) ad campaigns, among others.

Get Help From Amazon Seller Central Consultants

Amazon Seller Central consultants are sales professionals who are adept in the Amazon selling platform. They know how to best maximize the available resources to help you improve your business and increase your profits based on best and proven practices. 

You can easily hire freelance Amazon Seller Central consultants on Guru. In just a few clicks, you can find and employ the right professional who can bring your Amazon store to new heights!

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