Not everyone is a writer, and finding just the right words to describe what your business does is challenging. This is why hiring website copywriters makes sense–as we all know, you have to spend money to make money, and money spent on a quality copywriter can pay itself back many times over. Once you understand what a web copywriter does, you’ll see it’s worth the cost.
Finding Your Perfect Web Page Copywriter
Copywriters come in many varieties. Some are generalists and others are highly specialized, so it’s important to find the one that’s right for you. For example, a technical copywriter probably isn’t a good fit for your fashion website.
Look for writers who focus on website copy or business and marketing copy. Here are a few other ways to help you narrow your search:
Understand Your Audience
First, it’s important to understand your target audience. A writer whose voice appeals to soccer moms might be different from one who can write for die-hard 80s pinball enthusiasts. Determine who your audience is, and find a writer whose voice fits what you’ve envisioned.
Clearly State Your Needs and Goals
Once you’ve found a few copywriters, don’t hesitate to have a conversation with them about your project. The key to a well-written piece of writing is clarity of expectations.
This is one of those rare moments where the more you say, the better. Every bit of information can help the writer understand your brand and the tone of the piece they need to write.
Be Receptive to the Writer’s Ideas
Your run-of-the-mill copywriter produces, on average, the same word count as a 250-page paperback novel per month. That’s also the average length of a doctoral thesis.
This is to say that some copywriters have written more words than the world’s best-selling novelists. If they make a recommendation, as long as it fits with your brand, you have nothing to lose by giving it a shot. If you don’t like how something turns out, copywriters are skilled at removing sections and inserting new phrases according to your needs.
The Cost of Captivating Copy
Copywriters typically charge in one of two ways:
By the Piece or Word Count
Copywriters will either charge by the word or will quote a flat rate based on the size and scope of the piece to be written. A low-cost copywriter might charge $0.03 per word, and the costs go up from there. Specialized writing like legal, financial, or medical texts may demand higher rates, due to the knowledge required of the writer.
Retainer
If you’re releasing a new product or launching a new page every week, it often doesn’t make sense to write up a new contract for every page if you already like the writer you’re working with. Many copywriters work on a retainer, meaning the client puts up a sum of money that the writer deducts from as work is performed. This is similar to the way attorneys are kept on retainer and ensures that the writer is available when you need them.
Find Your Website Copywriting Freelancer
On Guru, thousands of copywriters are waiting for you to tell them your perfect idea. You can view profiles and prices, and easily find a writer within your budget. Once you’ve found a few writers you can afford, you can dive into their profiles, see their previous writing, and find the voice that’s the best fit for your product and your web page!
