AI Business Systems Architect | SaaS • CRM • Workflow • AI Automation | 20+ Years

I help businesses turn ideas, operational challenges and manual processes into practical software that improves efficiency, supports growth and delivers measurable business value.

With more than 20 years of experience in software engineering, SaaS, business systems and digital transformation, I have planned and delivered web applications, CRM platforms, ERP systems, customer portals, administration dashboards, mobile applications, AI-enabled workflows and operational software used by organisations ranging from SMEs to enterprise clients.

My approach is business-first rather than technology-first. I begin by understanding how a business operates, identifying bottlenecks and opportunities, then designing the right solution using the most appropriate technologies. Whether the answer is AI, workflow automation, a CRM platform or a custom web application, the objective is always the same: reduce manual work, improve visibility and build systems people actually enjoy using.

I work across the complete project lifecycle, including business analysis, solution architecture, workflow design, SaaS planning, AI integration, API integration, development oversight, quality assurance and production delivery. Clients often engage me when they need someone who can bridge the gap between business objectives and technical implementation.

Recent work focuses on AI-powered business systems, customer enquiry automation, workflow automation, operational AI, CRM optimisation, business process digitisation and SaaS platforms that combine AI with real operational workflows rather than standalone chatbots.

Typical projects include:

• AI business workflow automation
• SaaS platforms and MVP development
• CRM and customer management systems
• ERP and operational business systems
• Customer portals and administration dashboards
• Booking, quotation and order management platforms
• API integrations and system modernisation
• Mobile applications
• Business process automation
• Technical architecture and delivery leadership

Industry experience includes logistics, retail, construction, government, education, finance, field services and professional services.

Selected organisations include the Transport Department (HKSAR), The Chinese University of Hong Kong (CUHK), Citizen Watch, Mitsubishi Logistics, Lane Crawford Joyce Group, South China Morning Post CPJobs and South China Financial Holdings.

If you're looking for someone who simply writes code, there are many excellent developers. If you're looking for someone who can understand your business, define the right solution and help deliver software that creates lasting business value, I'd be delighted to discuss your project.

Work Terms

I help businesses turn ideas, manual processes and operational problems into practical software that works in the real world.

While my freelance marketplace profile is relatively new, my experience in software delivery is not. I’m UK-based with 20+ years of experience leading and delivering software projects across web, mobile, SaaS, ERP, CRM and business systems. I started my career as a software developer and have spent the last two decades combining technical delivery with project management, solution architecture and business process design.

My portfolio includes production systems across AI SaaS, ERP, HRM, mobile applications, booking platforms, enterprise ordering and integration, operational workflow systems and high-volume applications.

I currently build and operate Servadra, my own UK AI-enabled SaaS platform, keeping me actively involved in modern SaaS architecture, AI/LLM integration, APIs, automation and production software delivery.