Micro & Nano Influencer Research for Niche Brand Campaigns
Mega influencers get the attention. Micro and nano influencers get the conversions. Audiences built around trust and niche authority consistently outperform broad celebrity endorsements for direct response campaigns. I find the smaller, highly engaged influencers your competitors are overlooking and deliver them in a list ready for immediate outreach.
I specialize in researching micro influencers between 1,000 and 100,000 followers and nano influencers under 10,000 followers across any niche and platform. These profiles require deeper manual research than large accounts. The data is harder to surface, the vetting takes longer, and the results are significantly more valuable for targeted campaigns.
What I deliver:
- Micro and nano influencer lists segmented by niche, platform, location, and follower range
- Engagement rate calculated from recent post performance, not platform-reported averages
- Audience authenticity score per profile with fake follower percentage flagged
- Content niche and tone assessment confirming alignment with your brand values
- Verified contact mail addresses and DM handles for direct outreach
- Audience demographic data, including top locations, age range, and gender split
- Posting frequency and content consistency pursuit data per profile
- Past brand collaboration history was publicly visible
- Platform-specific performance data, including Story views, Reels reach, and TikTok average views
- Delivered in Google Sheets or Excel with outreach-ready formatting and filter columns
Tools I use:
HypeAuditor, Modash, Heepsy, Phlanx, Social Blade, and a deep manual platform research across Instagram, TikTok, YouTube, and Pinterest.
Why work with me:
- Nano and micro research done manually, not pulled from shallow directories
- Engagement quality assessed per profile, not just engagement rate percentage
- Every profile is screened for brand safety before entering your list
- Lists built around your campaign brief and budget tier, not generic popularity metrics
The most effective influencer for your brand is rarely the most famous one.
Share your niche, campaign goals, and preferred platforms, and I will deliver your shortlist.